No, back in the day, this was true. Now, not so much.Let's again go to the original creator
https://www.indiewire.com/2015/01/a...as-slams-empty-hollywood-blockbusters-267636/
"But Lucas isn’t entirely lacking self awareness: he conceded the source of his massive wealth: “All the money is in the action figures.”"
You saying he's wrong?
I bet a lot of the toys that do sell (original trilogy mostly), are not bought by kids. But yes, the kids aspect is clear. I fail to see the point. It’s a family film, great!If you make toys for a movie, then you certainly target the kiddies. Obviously the older folks have the money but kids can push parents into buying this and that.
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