I think it needs to be said that there's no such thing as objectivity except for what's in the data itself. Any way you choose to curate, present, or interpret that data creates adds subjectivity.
I think some people here have this fantasy that making comments only on the data only would be objective, or even just significantly more objective than having subjective and objective measurements side by side, to which I raise an eyebrow.
I constantly disagree with people's interpretation of data on this forum and elsewhere. I rather frequently notice inconsistencies in data interpretation from different reviewers who do measurements. I disagreed with Erin's interpretation of the data for the L52s I sent in, before I knew what he thought of the sound or I'd heard it myself (he lives closer to me, don't come at me).
Heck, I've even disagreed with my own analysis of data after reading more research or comparing with other speakers, and I'm sure I've been inconsistent too.
That's why you see me constantly importing data directly into REW, tracing graphs with VituixCAD, matching the scaling of graphs, and making 1-to-1 data comparisons when posting here. It's not just for proving a point -- it's for checking my own claims. And I'm still wrong sometimes.
So to me taking issue with someone gushing about a speaker that has good measurements is silly. The data is there and you are free to interpret that to the best of your abilities.
As for how positive or gushing someone is about a speaker... honestly, who cares, as long as they give you enough information to make your own judgement? Even outside of audio, every critic is operating on their own scale, and readers calibrate.
Besides, if there's one thing I learned from testing stuff as part of a team and hundreds of reader emails and comments over the years is that someone will buy a product no matter how terribad. More often than not, the worst damage you can do to a product is to not mention it. So to me reviews were always more about "who is this for?" rather than "is this good or bad."
Edit: One last point. No matter how objective one tries to be, someone will accuse you of being either a shill or having insufficient knowledge anyway. So it's sad that these arguments are happening over the two audio reviewers who are currently putting out the most high quality objective data on speakers on the entire planet earth.