Okay I have given the question posed in the thread title some thought and I think there are two roots to audiophile myths, and that they symbiotically combined.
Firstly by the 1980s most;/all of the big names were producing well-made, reliable and well measuring products. Magazines were doing mostly factual reviews back then so this posed a problem of how to differentiate your product in the marketplace. This was a big problem for the salesman.
Secondly in any area where subjective appreciation is the end game (food, drink, literature, the performing arts etc) there are always going to be people who consider themselves to be extremely discerning, above the average.
There was some sort of symbiosis between the salesman looking to flog his 'me too' product in a crowded market place and the people who reckoned they could hear differences where none should really exist. and the result was the totally subjective review.
Measurements no longer mattered and now what sold was what had the best story. You can see why salesmen welcomed this.
Certainly it started in the high end mags but by 1990 it had pretty much become the norm in all of them.
The review should start with some sort of eulogy about the manufacturer and their 'passion'. Then if possible move on to the designer who should ideally have a background in an activity that is both macho and scientific/engineering - racing hovercraft at NASA, something like that.
Try to make out there's a bit of a cult around him 'In the Industry'.
Then move onto the advanced technology in the product - easy part this, just copy and paste from the brochure.
(If this is a high end mag then don't forget that you really need to mention your wife at least once at some point in the review. You should also mention at least once another thing that you are also a connoisseur of - watches, vehicles, wine etc).
And then onto the 'Sound quality'. Begin by describing what you have in place already and how fantastic it sounds, and then - after warming up, burning in and letting it settle - you start the listening with the new component.
This is where you start writing about 'how you felt' when you listened to the equipment, and that what Coltrane was doing with his breathing through this Kenwood did not sound the same as it did through that Marantz - and so on
For everyone of that generation we started listening in that way too because that's what we learned from the reviewers was the way to do it. The occasional old-timer who would pop up to say 'It's all in your head lads' was dismissed as not knowing anything.
That's how the myths started.