rcstevensonaz
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When I read through their materials, this statement seems to be all about minimizing returns (via Amazon) and managing the overall return process. The impression was that the 175 hours has nothing to do with effect on the cable, and everything to do with the amount of time it spends in the customer's possession ... perhaps to help incent the customer to be sure to actually try the cables, get past the psycho-acoustic break in period (not a physical break in), and ultimately decide to keep them.Just make sure you burn that shit in real good per their instructions
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That said, while the 175 hours might often kick a person out of Amazon's 30 days return, WBC appears to maintain a great return policy. Their commitment is that if you have actually used the cable long enough (e.g., 175 hours) and still think it is "inferior audio quality", they will accept your return due to customer dissatisfaction.
Sadly, while those of us on ASR will scoff, the inclusion of the "break in notice" probably also increases the perception that WBC produces audiophile-grade cables in the eyes of many audiophiles out there. They will believe WBC "gets it", while not realizing it is really a business-driven strategy. (Of course, the above is all my opinion; I do not have any direct info from WBC on why they choose to include the 175 hour break in notice)
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