The video purports to compare their StarQuad to Canare’s StarQuad. Start at 7:35.
Except that Benchmark doesn't manufacture the cable (Canare) or the connectors. They do assemble them and sell them for a reasonable price on their website, but Benchmark specifically discusses why they have selected that cable over others based on TESTING. I use XLR's with Mogami wire, which doesn't have as good of shielding as the Carnare and hence rejects about 10-15db less noise. In my case it makes no difference, as my system has a SN ratio of probably about 90db (and my room about 50-55 db). In well designed studio equipment, they are pushing 120db+ sn ratios and it can make a difference.
I am in the minority here that I believe I can hear very minor differences in speaker cables. Can I tell you which is more accurate, nope. Can I tell you which I prefer, yes. Would I spend $500 on a pair, no (but have spent $200 for a 15foot biwire pair of cables and just built a set of speaker cables for my desktop that set me back a whopping $20). Am I convinced that the differences I am hearing are anything more than placebo, nope. I actually wish I had an easy way to do an ABX of speaker cables, so I could put to rest for myself whether I can really hear a difference or not (and likely find out I have been fooling myself).
With XLR cables in a balanced system (just because a system uses XLR cables does not mean it is actually balance), any potential difference in cables should be absolutely minimized because of their inherent noise rejection. Ralph, the owner of Atma-Sphere, who is a regular poster on another forum has regularly stated that one of the advantages of balanced connections is that is removes any sound differences between cables when properly manufactured cables are used (and this is a manufacture that believes that cables can have a significant effect).
I remember a time when a Benchmark engineer was stating that Asynchronous USB receivers in DACs were unnecessary and did not improve jitter performance. That is until they started using them. Not sure if that engineer still works for them?
I think Bruno's opinion about removing cable differences is more accurate.