Way back, before people were afraid to use tone controls, I always adjusted bass and treble, and whatever else, by ear. I had no way to measure, except a Radio Shack meter that was shit, so I rarely used it. The point is, I couldn't really give a damn what the measurements really would have been, I just had to make it sound good. At the time, I played in an orchestra 5 days a week, and I could hear 16K from behind an EV T35 tweeter. Ah, youth!
I used to say, "I can make any speaker sound good." [Hubris]
There were only two I could not: The ADC 303AX and a Radio Shack Something-or-Other.The ADC always sounded too dull, or not "airy" enough, and the Radio Shack couldn't develop enough bass without distortion. At first, I used a Dyna PAS 3 preamp's bass and treble controls. Then, right at the end of this period (1980?) I used a Luxman L580, with multiple turnover points, boosts, cuts, etc., which was even better.
I was able to EQ:
Several EV 2 way and 3 way -- one pair were "Aristocrats" -- horn tweeters, and midrange (if any)
An Infinity c. 1970
JBLs:
L100
030/C34
Klipsch Heresy I
Altec small 2 ways
Altec Coaxes 604 E
Ampex speakers that came with a stereo tape recorder
Now, I use Audyssey, but I use tone controls to make adjustments for individual discs, when needed. So, I might get what B&W is attempting. It's how they sound that counts, even when we are blind to any measurements.