You are presuming facts not in evidence. Their wide (but very uneven) horizontal directivity may play well in a reflective room, depending upon placement. The bass peak will only be amplified by boundary gain. Low F extension will improve, but will be masked by the 115Hz peak. Look at KEF FR curves to see a speaker that is designed to be placed near a wall and leverage boundary gain. This is not it.
Im not presuming anything. Look at their website. It is designs for reflective rooms. The bass peak will be disapear when placed at the right distance from the wall. (ref picture from Genelec).
This speaker is designed for high reflective room.
They use a different approach to design their speakers. But it doesnt mean they are less high fidelity.
They need to be placed exactly as intended otherwise there strength will collapse.
Amir said they have some bright treble. This will disappear when listen off axis (read point straight forward as this target audience will place them. When the spikes are adjusted to the correct listening distance I doubt they need any EQ.
Who is better off? One who buy blindly a genelec speaker and place it in their room. Thinking they listen to the green while actually they listen to the red graph. Start to put absorbing material to make it sound right....Or one who buy this speaker and respect their finetuned placement.
Is it a good approach? That is debatable...it has less tweeking possibility then going the EQ route. But that doesnt make it a bad design.