That's harsh, I hope nobody who's previously said that reads your comment.
The real deal with the Ultra (other than peq, streamer, dac, xover) is the inclusion of eARC. This makes it able to be added into a true audiophile hifi setup in a family lounge, and means all the devices can be controlled with just the TV remote, including volume control. Good for the peq/sinad obsessives such as us, good for the kids and the wife. I'll be dropping Dirac for the Ultra.
I believe it is ARC instead of eARC. My TV remote does not control the volume on the Ultra.