Absolutely spot on, do not even think of these as subwoofers. They really cannot be in any meaningful sense. I have two nice Sonos subs in my Sonos system, but I knew that they were as a member several posts back noted going to be bass augmentators, not subs.
Prior to moving to all Sonos (years later a move I'm still happy with) I had two very bass competent tower speakers supported by two decently integrated SVS SB 2000 pro subs, so I knew the difference.
These small, lifestyle subs are not really subs and once we accept that and embrace where their operational limits really are, we'll be happier.
Would be nice to get a trend going where we could have clear terminology seperating the devices that do the lower end of the audible spectrum, vis the devices that do infrasonics/subsonics.... But in long term audio usage, going back to at least the 1980's, subwoofers provided the support for main (stereo) speakers, to extend their range down to 20hz... there was no real intent to go infrasonic.
Full Range speakers were (and typical marketing still follows this) anything with a -3db frequency range that goes below 60Hz (some brands use that more loosely and I have seen "full range" used for speakers with a bottom end going to less than 100Hz!!) - and a Sub-Woofer, was designed to extend the range of a full range speaker from its limit down to 20Hz.
There were early reviews of "Infra-Subs" and special mentions in early reviews of abilities below 20Hz... but they weren't important - it was the rise of Home Theatre effects that drove the rise of the infrasonic subwoofer genre.
In pure numerical terms, in the market, most subwoofers sold (often with lifestyle systems, soundbars etc...) have a low end limit that is unimpressive by sub standard (eg: 30Hz or 40Hz) - and provide support for very small primary speakers by providing support up to 150hz or 200Hz... One could argue that these are external woofers rather than subwoofers!
Perhaps we have 3 categories:
1) External Woofers (rough range 40Hz to 200Hz)
2) Sub Woofers (rough range 20Hz to 100Hz)
4) Infra Sub Woofers (rough range 14Hz to 40Hz)
But in the meantime confusion reigns - with many expecting that "external woofers" provide infra capabilities, as they are called subwoofers - and that is what they (mistakenly) expect of a sub.