I agree. My local dealer has Dartzeel and it is indeed gorgeous.This is true. But you also can’t ignore the influence looks has on some buyers. I personally think Dartzeel gear is gorgeous. I used to own the integrated amp. I’ve seen the monoblocks up close several times. It’s super nice stuff. That sort of thing really matters to some folks. I’m no longer persuaded by the expensive to produce audio jewelry. But some people are very much in that camp. Those folks are rarely persuaded with even the most basic measurements.
How it looks and how nicely it is made has a pretty big influence on me too, as an engineer, but only up to a point.