As risk of putting a *should-bird* into flight... don't want anybody to get *should*

on. lol
......here's what I like as best practice for DIY speaker design, in terms of measurements vs listening..
First, I've never listened to any DIY speaker or sub, until its xovers, EQs, levels, delays, etc... all processing ...is fully in place.
All parameters are determined solely by measurements.
I tune to flat On-axis frequency magnitude response. (And a step further with either flat linear phase, or smooth minimum phase rotation.
Quick spins are also taken to make sure the design has no uncorrectable flaws for when I move on to the next stage of directivity optimization.
Then I get to stop and listen...
About the only thing I don't listen for is tonality...
I know about what to expect given the flat on-ax response.
And more importantly IT DOESN'T MATTER.
Tonality and preference curves are simply not worth the endless consideration & debate, when so easy to adjust a speaker to meet individual preferences and circumstances..
Everyone *should* have tone controls of some sort ....it is plain foolish not to imo... for a host of reasons. Sorry if that offends anyone.
What I do listen for first and foremost is clarity. Then transients, and a sense of rhythm..
How does the speaker hold up when pushed? Especially down low. Conversely, how does it sound at reduced volume.
How does it vary vs angle and vs distance. What does it sound like from the next room. Outdoors... (The best listening test ime)
If it's a keeper, it's time to optimize directivity. Which is the xover fine tuning stage, and must be done via measurements, ime. (Who can reliably assess off-axis behavior by ear/tonality?)
Xovers are not for adjusting frequency response, or voicing, etc. They are for establishing the smoothest directivity possible given the speaker's physical acoustic design.
The physical design of the speaker dictates a rather narrow range of optimal crossovers, and *should*

not be tampered with once set by measurements.
If someone want to voice or add preference curves, that's best done as a global overlay on the finished speaker.
Hey, you could call that adding tone controls, huh? !!
Then, when I have two fine measuring on-ax, and good directivity speakers, it's finally stereo listening time.
There is no further speaker processing to do.
It's speaker placement time, room treatment time, maybe whack down a room mode with EQ...
....and of course, tone control time! (Even if it's set once and leave alone. No comments on DSP room correction. )
So, my 2c really...
Why do we have to belabor whether voicings or preference curves *should*

go into speaker design ????
I say NO, make speakers flat and let's all get some form of damn tone controls.... "for speakers sake" <sigh>....