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My favourite house curve involves picking a loudspeaker with a good amplitude response and directivity characteristics, and doing absolutely nothing* above a couple hundred of Hz and simply adjusting the response as to follow the natural slope down below the transition frequency.

Steady state measurements can portray (or hide depending on the neutrality of the direct sound) directivity issues, and other artifacts such as crossover dips caused by vertical lobing. High frequency spectral balance will depend on the speaker and its characteristics, room (size), listening distance.
The reason a certain target curve was preferred in the Olive tests was because the speaker tested was not neutral to begin with, and also because bass accounts for 30% of preference ratings. Had they flattened that B&W from an anechoic POV, and give it a similar 'low end heft' - things may have turned out differently.
*I did produce some semi-anechoic measurements to flatten out the listening window above 1kHz

Steady state measurements can portray (or hide depending on the neutrality of the direct sound) directivity issues, and other artifacts such as crossover dips caused by vertical lobing. High frequency spectral balance will depend on the speaker and its characteristics, room (size), listening distance.
The reason a certain target curve was preferred in the Olive tests was because the speaker tested was not neutral to begin with, and also because bass accounts for 30% of preference ratings. Had they flattened that B&W from an anechoic POV, and give it a similar 'low end heft' - things may have turned out differently.
*I did produce some semi-anechoic measurements to flatten out the listening window above 1kHz