First of all, I disagree with your description that the sound is "buttery". To me it sounds more like margarine.
In any case, the answer is in there somewhere. I know this sounds like a pain in the arse, but you have to keep looking. If the freq response looks the same, look at the phase response, impulse response, group delay, and step response. If it's still not there, then try to take an anechoic or quasi-anechoic measurement. Then try to measure the directivity. Then measure compression. Take electrical measurements and look at the impedance curve. Along the way you will find many differences between the two speakers you are comparing, some of which may not make one sound more like butter than the other. My hunch is that you will find your answer in one of the amplitude response measurements - if not the axial amplitude response, then off axis, distortion, compression, and so on.
This is something I’ve wondered about…
A major characteristic that attracted me to my current loudspeakers (Joseph audio perspective 2), when I auditioned them numerous times and through owning them, is a sense of purity - of extremely clean, pure, hash or grain-free sound. When I compared them to a number of other loudspeakers, when I went back to these ones, the sensation was of removing a slit scrim from the sound: Listening to instruments portrayed through the speakers was sort of like viewing an assortment of colourful rocks and pebbles in an aquarium, but where the aquarium had just been cleaned any vestiges of silt or find suspended particles, so one has a slightly cleaner view of the pebbles and their colours. This particular “ purity of tone and lack of distortion” was remarked upon by almost every reviewer of this line of speakers, and typically also by owners of the brand.
So when I go looking for measurements that might explain it: if I look at the frequency measurements, nothing jumps out. There is the typical bump in the Stereophile measurements, a fairly even mid range, and then a slight rise in the highs starting around 5K (though less so with the in room measurements). so that doesn’t seem to be telling me anything.
Which makes me wonder if the culprit is found in the cumulative spectral decay plot, which is generally very clean. I noticed that another line of loudspeakers I’ve owned (and still own for Home Theatre) had always struck me with a similar type of purity, and they two measured very clean in the spectral decay plot. So could this be the reason for the very clean sound?
The thing is, I seem to remember that Amir (and also Toole?) tends to disregard that plot. I believe on the basis that the frequency response will tell you what you need to know.
If there’s resonances or any issues, they will manifest somewhere in the frequency response. So I’m still a bit baffled.
For instance, I auditioned some Revel speakers a number of times while also auditioning the Joseph speakers. The Revel speakers struck me as very well balanced, and very “ smooth” in terms of even frequency response. But they did not stick out to me the way that Joseph did, with that last bit of “purity” and lack of grain, that I’m trying to describe about the Joseph speakers.
I’ve noted in Stereophile measurements that some of the Revel speakers measure pretty even in terms of frequency response, though (if I’ve interpreted correctly) somewhat less clean in terms of the cumulative spectral decay plot then the Josephs.
Not sure if this is significant or not.
All the above comes with obvious caveats that perhaps there’s some sort of bias factor here on my part in regards to perceiving the cleanliness of sound in the Josephs. But since it is such a strong impression, and so regularly echoed by other listeners, it does make me wonder if there is something to it, and if so, what could it be?