That Defy is cool, except for the ladder bracelet, but it is, of course, a whole different look. I'm envious
I've seen cushion cases and C cases from the 30's, but I'm not sure I've ever seen a slab case with integral lugs for an integral bracelet before the 70's, though I would love to be wrong and see some examples.
But, please believe me, every watch company in the business
wanted AP's markup. Not even Zenith, though, was able to deliver AP's level of finish. There is nothing easy to manufacture about that original Royal Oak, using the tooling available in the day. I'd bet those hexagonal holes in the bezel, for example, had to be hand-broached in the quantities they were making them. Even today, the brushing of the steel bracelet is done by hand in a special jig, one bracelet at a time,
after assembly. And then it is disassembled and cleaned. They do that so that the brush marks are absolutely consistent from link to link.
And AP extensively redecorated the LeCoultre 920 that became the AP2120 used in the original Royal Oak (and it may still be used for all I know). The anglage and decouverture would have been hand-beveled, and the côtes de Genève would have been applied one part at a time by hand. The balance is hand-poised Glucydur and the watch is adjusted to chronometer standards back when that was done by hand, including adjusting the hairspring and drilling tiny dimples in the balance as needed. And then there was the hand-cut dial. Yes, it was expensive and some would say overpriced, but at least they established a quality standard consistent with the price. (That movement was used by Patek Philippe and Vacheron + Constantin, too.)
As good as Zenith was and is--and I deeply respect the company and its history--it has never had the finish standard used by AP then or now.
Rick "might prefer a Vacheron Overseas, though, except for what they cost" Denney