While that is true, the GoXLR also does a bit more than the UMC22 does, thanks to the sliders for volume control and the many programmable buttons. Worth $1000? No, but the $150 UMC22 is also not a direct replacement.
Something more comparable would be a UMC22 ($150) + Elgato Stream Deck ($150) + some manner of DAW controller (50-500) + REAPER/Audition/Soundbooth ($225 - admittedly you should have this one no matter what) and now you're looking at $600-1000 while needing to deal with setting it all up to integrate into your workflow, possibly flaky drivers, dealing with 1-4+ different vendors playing "pass the blame" in case something goes wrong and so on.
For many people who are buying/asking for things like the GoXLR, paying more money to have a nicely-packaged thing that does everything they need it to do is perfectly fine, especially if they can write it off as a business expense.