I don’t worry about them going out of business. I suppose that is a legitimate anxiety for some about all product companies.Yeah, about 10 whole movies. If you own 400 and they go out of business, you get to keep 10 by your logic that you don't need storage. Sometimes, businesses just close shop with no notice too. They're not supposed to, but it happens.
The wait times are for full download unlike Apple TV that allows playback after sufficient buffering
But, they have just released their Strato V that adds DV to accommodate those of us that use tvs instead of projectors. It also operates as a stand alone product with entry price 1/2 of previous entry combinations. Plus they have just signed a contract to start providing source films for movie theaters as well.