A common mistake (to my understanding that is) is to measure a room like you measure a sound emitter, like a speaker. They should not be measured the same way. The speaker measurement does not and should not include any reverberation. That is why pulses (as in REW) and or computational calculations (as in LFS) are used.
All enclosed spaces have different level of RT throughout the audio spectrum, and unless they are very big, they also have room modes, which are basically resonances. If you measure the sound level coming direct to you before the reverb of the room has time to fill in and increase the level at the frequencies where RT is high, your measurements will not be correct.
In short: gating allows you to avoid the room, which also means you are not measuring the room. The reflections added by NFS are just that reflections, not the reverberation, which are multiple reflections. Our ear/brain mechanism is effected by early reflections and hence NFS concentrates on that. Remember though, NFS is a specific device designed to measure a speaker FR as it it is in an anechoic environment and to simulate its response in a typical listening room. It is not an acoustic analyser designed to analyse a space.