The PA5 fiasco is somewhat a red flag for me.
however the “stakes” of a product like this are much higher. Pa5 is designed for enthusiast consumers. If their amp dies, oh well, they lose an amp that they use for an enthusiast hobby. It’s annoying but is not costing anyone income or reputation/professionalism.
In in professional contexts there are deadlines and expectations. A driver bug that stagnates work or corrupts a perfect take, that takes a week before the manufacturer can solve the issue is completely unacceptable.
Am I saying the prospective client of a $150 interface is needing to deal with strict deadlines etc….? Not necessarily.
But competitors like focusrite, MOTU, and RME (somewhat, they are pretty high end overall), who not only serve the budget/prosumer line, but also operate in ultra professional studio scenarios have customer support and development infrastructure to handle extremely urgent and serious matters, and have DECADES of software development experience to back it up (so there are no issues from the get-go) and that support directly translates down to their cheapest most entry level products.
ASR has a very strong focus on technical measurements, etc… but most of us in the pro world are happy to take a hit in performance for absolutely guaranteed reliability and customer support.
Issues cost enthusiasts convenience, issues cost professionals money and reuputarion.
Assuming the product is reliable, it addresses several important omissions of level audio budget oriented audio interfaces.
1. Hardware Metering display, not very common - at this price bracket this is the only audio interface that has this, that I can remember that has this - comes in very very handy., most others have some kind of display, but it's vague, can't really tell what the input peak levels are, so one mostly would revert to software monitoring, in the computer
2. Low impedance headphone outputs. 1 Ohm in the specs. Fantastic. One reason I have hesitated from buying any Audient audio interface, cos their headphone output impedance is IMHO, too high for low impedance headphones. More and more people are using low impedance headphones, and IEM's and this segment of the market is receiving a lot of attention, with lower cost planar magnetic IEMS, and generally higher performance in budget IEM's, also just convenience - smaller devices, more portable than traditional in ears. Contrary to all popular wisdom, more of us are mixing on these things. I did my best ever mix on an IEM recently, and the client was extremely pleased with the result. He has no clue that it was mixed on an IEM. No need to tell him. I did not reference on real speakers - not even once. Definitely going against the grain.
So for more people, especially hobbyists, cos that is how we all start out, the benchmark for professional is changing. I like to think of it this way, of course there is gear with 120dB + SINAD, for "professionals", but what is professional, the gear or the music or the results. I think there is a lot of snobbery about professional gear. All of the budget audio interfaces we have today, easily beat the specs of the gear that Michael Jackson used to record Thriller, so why the snobbery against these entry level devices. Lots of independent artists and major label artists, have aspects of their songs recorded on these budget interfaces, which make it into the final mix of the song.
Think Billie Eilish - home studio, many Grammy's, it's a whole new world.
3. Powerful headphones, that can drive pretty much anything, from low to high impedance and low sensitivity headphones. About the only other budget audio interface with a powerful headphone amp are the products from SSL.
4. All the other measured specs are "good enough", definitely beyond the audibility threshold, if one records with proper gain staging. If I may add, a lot of what is being recorded today is based on virtual instruments, where one does not need esoteric preamps, cos the Audio Interface inputs are not needed for this.
The device plays to Topping's strengths, in the headphone department.
I am sure however, that they are just testing the market. Furthermore they cannot put out an audio interface that competes with their higher end products, without also charging more.
5. Individual phantom power switching per input channel, at that price point, is not common.
It is decent entry level product with only one omission - MIDI. But this is not a deal breaker. Many MIDI Controller devices - such as keyboard controllers, no longer have traditional 5 pin MIDI, and are using MIDI over USB, instead., or in addition to 5 pin MIDI, also have USB-MIDI.
If I was starting out today, this is what I would buy, if I did not already have stand alone preamps and a headphone amp.