i agree. you cannot blame topping for following trends and giving what people want. yes a lot of us on here think its a scam or whatever but many more people dont think so. it will fade over time if it is truly a scam and thats that. if you are paying 899 for a DAC it should have every feature and MQA is a feature, you dont have to use it. its smart business for topping and doesnt hurt you. other than seeing the logo i suppose.
Probably they made this decision before GoldenOne published his famous game-changing video on youtube (today roughly 270 000 views (it never stops strongly increasing), 20 000 likes, 3000 comments), or at least before it became viral in the audio world.
Now taking the most influential youtube audio reviewer, Zeos (who BTW ponders about the D90SE having MQA) and looking at the comments on his youtube review of the D90SE, many say that they will not buy it (i.e. boycott it) just because it has MQA. Something one would not have seen pre-Golden One.
For me personally the video is not a game changer because over the years there have been several MQA threads here on ASR before that video (all having similar patterns, many members shocked by Amir's posts or at least unable to reconcile his stand with ASR's, and each thread ending by being locked), so, if I may say so, I have long, several years ago, been vaccinated against MQA-19, I have never and will never buy a product or service supporting MQA as long as I perceive that the threat has not really vanished (e.g. renowned labels like Warner or 2L having converted their tracks to MQA and still not having reverted to a lossless and open format, Tidal still using it, etc.).
So, though I do admire a lot the D90SE and Topping's and John Yang's outstanding accomplishments and breakthroughs, I am sorry to say that I am among those not buying this excellent product just because of this.
Edit,
PS.:
a general marketing tip for future audio products:
advertise them as being
MQA-free!
I believe that it will bring in more sales in than having MQA!