I know a handful of small shops being in the HiFi audio circle over the years, many of them are started by DIYers who got very serious and are close to retirement from their day job and decided to take that leap and started their own business. In fact, I met one couple months ago in my local audio society club in our last meetup.
Some of these small shops would do ground plane or quasi-anechoic, until they get their speakers near the final stages of design, then they would send it into an anechoic chamber for measurement to validate; some don't even bother, because they believe their ground plane or quasi-anechoic is sufficient. The ones who do, they would send it in maybe twice or 3 times depending on the design cycle. From what they tell me, the cost ranges from $800 to $2000 per time (price may have gone up since).
Of course the decision is up to the manufacturer to spend that money or not. In the last 7 years or so, 70% of my speaker purchasing decision is based on the measurement results, if it doesn't cut mustard, it's an automatic no. If no measurement data is available, then it's also an automatic no.
In 2026, if you designed and sell speakers and I can't find the measurements either through you or a third party, I, for one, will not even give your products the time of the day. . .full stop, end of story, case close. And I am pretty darn sure I am not the only one.
Ever since spin data has been widely available, I have never encountered, a pair of speakers that measures good yet sounded bad, not one. . .unless there are other measurements that wasn't publish such as distortion level.
It was between the Philharmonic HT Tower and the Ascend ELX RAAL. I have heard the Philharmonic at CAF one year, I think that was one of few years where Dennis did a show, but one can never judge accurately from shows alone, for reasons outside the scope of this post.
Yes, I do know, though not always clear and reliable. But anyway, I reference Ascend showing that cabinet resonance with a vibrometer to highlight the number of tools and data that was published by Ascend on their products, which ultimately pushed me to buy the Ascend over Philharmonics.