Measurable.… An example: cars with different 0-60 mph acceleration times should yield a difference in how happy customers are with their vehicles' acceleration. But, we've found that other factors like how the vehicle sounds,
Measurable.how the gas pedal feels,
Measurable.firmness of the driver's seat,
Measurable.indeed, even how much the customer paid for the car,
has an influence on their satisfaction with acceleration. So much so that a measured faster car does not guarantee a customer will be happier with the acceleration of their car. (Automakers are actually providing 'fake' engine noise and transmission "shifts" for electric cars....lol)
I notice the same thing in audio. Heck, all you have to do is listen to your audio system with eyes open vs. eyes closed or listen while on mind altering substances to know that there are other factors in the brain which impact how we perceive sound. I know that there is always a huge debate over "psycho" acoustics... but, I believe there is something to it.
Don’t confuse happiness with accuracy, or customer satisfaction with measurable performance.
Rick “some people don’t want true ‘fidelity’, but we can still measure it” Denney
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