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Things that are GOOD!
- Thread starter JeffS7444
- Start date
Katji
Major Contributor
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Wow, so they were doing it like that even more than 20 years ago. ...And you only get to see the ad names, that the ad/marketing people used, on youtube.
They do the localization so well. ...I mean really well, accurately focussed on the market demographics and so on.
This one was very popular...
"Volkswagen South Africa, Ogilvy & Mather Cape Town and director Grey Gray of Velocity Films deliver a cuteness overload with a charming little vignette that steers the Golf brand well on the path of being, first and foremost, a family car."
So I followed the link, some ad guy's channel...like an ad review, with detailed explanation :-o“For the Love of the Drive”, follows the story of a little girl, from when she arrives at kindergarten to when she is picked up by her dad. Throughout the day, she’s singing and humming to herself (this is not a song you’ll quickly or easily recognise, unless you happen to be a diehard rock fan). Throughout the montage, we hear her little voice singing little snatches of lyrics, slightly out of tune; she clearly has an “earworm” going through her head.
The girl doesn’t stop singing — whether it’s while painting, jumping rope or playing in the playground.
.....
They both buckle up. “Are you ready?” he asks. “Yeah!” she laughs. His hand swipes in front of the car stereo console and the 1993 Lenny Kravitz anthem, “Are You Gonna Go My Way” bursts forth.
She goes her own way.
...I wonder how rhey find kids like this, good actors, and natural. I suppose the family notices, and someone suggests to them...
Can you overdo cuteness? Is there a cuteness quotient or saturation point beyond which you get to a point of too much cuteness? This week’s Ad of the Week puts the cuteness factor to the test. It marks the launch of a sleeker, sportier-looking Golf, the new Golf 2017, which is nonetheless a family a model. This means a big part of the communication is what the car offers in terms of safety features, fuel economy and indoor comfort that appeals to a wide urban demographic.
The ad, “For the Love of the Drive”, follows the story of a little girl, from when she arrives at kindergarten to when she is picked up by her dad. Throughout the day, she’s singing and humming to herself (this is not a song you’ll quickly or easily recognise, unless you happen to be a diehard rock fan). Throughout the montage, we hear her little voice singing little snatches of lyrics, slightly out of tune; she clearly has an “earworm” going through her head.
The girl doesn’t stop singing — whether it’s while painting, jumping rope or playing in the playground. She gets a weird look from one of her classmates during music class, and even her teacher seems amused by her.
Yellow is clearly her favourite colour: she is wearing a yellow jersey, her painting is predominantly yellow, and it becomes clear why, when Dad comes to pick her up — his shiny new Volkswagen Golf is a trendy metallic mustardy-yellow colour.
They both buckle up. “Are you ready?” he asks. “Yeah!” she laughs. His hand swipes in front of the car stereo console and the 1993 Lenny Kravitz anthem, “Are You Gonna Go My Way” bursts forth.
Dad hams up the spoken line, “What I want to know is…” Then they both join in on the chorus: “Are you gonna go my way?” The little girl is really cute as she mimes to the drums and sings along.
The ad ends with the slogan, “New Golf. For the love of the drive.”
The ad, “For the Love of the Drive”, follows the story of a little girl, from when she arrives at kindergarten to when she is picked up by her dad. Throughout the day, she’s singing and humming to herself (this is not a song you’ll quickly or easily recognise, unless you happen to be a diehard rock fan). Throughout the montage, we hear her little voice singing little snatches of lyrics, slightly out of tune; she clearly has an “earworm” going through her head.
The girl doesn’t stop singing — whether it’s while painting, jumping rope or playing in the playground. She gets a weird look from one of her classmates during music class, and even her teacher seems amused by her.
Yellow is clearly her favourite colour: she is wearing a yellow jersey, her painting is predominantly yellow, and it becomes clear why, when Dad comes to pick her up — his shiny new Volkswagen Golf is a trendy metallic mustardy-yellow colour.
They both buckle up. “Are you ready?” he asks. “Yeah!” she laughs. His hand swipes in front of the car stereo console and the 1993 Lenny Kravitz anthem, “Are You Gonna Go My Way” bursts forth.
Dad hams up the spoken line, “What I want to know is…” Then they both join in on the chorus: “Are you gonna go my way?” The little girl is really cute as she mimes to the drums and sings along.
The ad ends with the slogan, “New Golf. For the love of the drive.”
Last edited:
MAB
Major Contributor
Love this!Wow, so they were doing it like that even more than 20 years ago. ...And you only get to see the ad names, that the ad/marketing people used, on youtube.
They do the localization so well. ...I mean really well, accurately focussed on the market demographics and so on.
This one was very popular...
"Volkswagen South Africa, Ogilvy & Mather Cape Town and director Grey Gray of Velocity Films deliver a cuteness overload with a charming little vignette that steers the Golf brand well on the path of being, first and foremost, a family car."
“For the Love of the Drive”, follows the story of a little girl, from when she arrives at kindergarten to when she is picked up by her dad. Throughout the day, she’s singing and humming to herself (this is not a song you’ll quickly or easily recognise, unless you happen to be a diehard rock fan). Throughout the montage, we hear her little voice singing little snatches of lyrics, slightly out of tune; she clearly has an “earworm” going through her head.
The girl doesn’t stop singing — whether it’s while painting, jumping rope or playing in the playground.
.....
They both buckle up. “Are you ready?” he asks. “Yeah!” she laughs. His hand swipes in front of the car stereo console and the 1993 Lenny Kravitz anthem, “Are You Gonna Go My Way” bursts forth.
She goes her own way.
...I wonder how rhey find kids like this, good actors, and natural. I suppose the family notices, and someone suggests to them...
Can you overdo cuteness? Is there a cuteness quotient or saturation point beyond which you get to a point of too much cuteness? This week’s Ad of the Week puts the cuteness factor to the test. It marks the launch of a sleeker, sportier-looking Golf, the new Golf 2017, which is nonetheless a family a model. This means a big part of the communication is what the car offers in terms of safety features, fuel economy and indoor comfort that appeals to a wide urban demographic.
The ad, “For the Love of the Drive”, follows the story of a little girl, from when she arrives at kindergarten to when she is picked up by her dad. Throughout the day, she’s singing and humming to herself (this is not a song you’ll quickly or easily recognise, unless you happen to be a diehard rock fan). Throughout the montage, we hear her little voice singing little snatches of lyrics, slightly out of tune; she clearly has an “earworm” going through her head.
The girl doesn’t stop singing — whether it’s while painting, jumping rope or playing in the playground. She gets a weird look from one of her classmates during music class, and even her teacher seems amused by her.
Yellow is clearly her favourite colour: she is wearing a yellow jersey, her painting is predominantly yellow, and it becomes clear why, when Dad comes to pick her up — his shiny new Volkswagen Golf is a trendy metallic mustardy-yellow colour.
They both buckle up. “Are you ready?” he asks. “Yeah!” she laughs. His hand swipes in front of the car stereo console and the 1993 Lenny Kravitz anthem, “Are You Gonna Go My Way” bursts forth.
Dad hams up the spoken line, “What I want to know is…” Then they both join in on the chorus: “Are you gonna go my way?” The little girl is really cute as she mimes to the drums and sings along.
The ad ends with the slogan, “New Golf. For the love of the drive.”
Katji
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OP
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- #25
BoredErica
Addicted to Fun and Learning
I feel like this isn't a genre talked about much in this forum. It's up there for me. They're nice for doing some chores around the house, trying to relax, but also for serious listening.
MAB
Major Contributor
Yeah, new to me too. I can't quite put my finger on it... Which is great!
OP
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- #29
It's beautiful, though the pace is much slower than I'm accustomed to.
Yeah I guess this is neat letter writing pace.
Out of interest, what do you mean by accustomed to? Are you an arm movement writer yourself?
Midnight Audiophile
Active Member
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I dislike that auto tune is being used and basically hidden but it's good people are starting to point it out:
It's going to suck if it becomes widespread on classic recordings and its use is not disclosed.
OP
- Joined
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- Thread Starter
- #34
No, not at all, in fact this is the first time I've heard that term. But I feel that even as a child learning to write, I might have been admonished to write faster.
Sgt. Ear Ache
Major Contributor
Over the past few years I've really gotten into ambient music of all sorts and happened upon Lofi Girl at some point as well as a whole host of other similar youtube channels. It really is good stuff to put on to chill out or while you're doing other things.
Old Listener
Senior Member
Way more fun this way.["White blood cells have been made into a kind of micro-robot that could treat and prevent life threatening scientists in China."]
... now I read that again, the author could have phrased that much better, proof read or at least used a comma!
JSmith
My whole family loves surströmming but I don’t.
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