What I described in an earlier post (#169)) is that when using the Tidal app on Apple TV, the volume level is extremely low for the Atmos music content. It's not just the -18 Integrated LUFS we are talking about here.
On my Marantz Cinema 50 receiver, to get a moderate level out of a 2-channel track with an integrated LUFS level of around -12 to -14, I can have the volume at 56-60 on the receiver. But if I want a similar moderate volume out from an Atmos track, I must raise the level to around 78-82 on the receiver. If I go back to a 2-channel track with that level, it’s “freaking scary loud”.