Mr. Darko is looking pretty rough. The apartment is tidy though. He's pitching to people who lean toward obsessive-compulsive. Even if you disagree with just about everything he is pitching, you are a lost cause when you watch this shit because eventually you start buying into a deep and wide string of unstated presumptions that underlie the entire conversation. The unexamined presumptions that are the foundation of supposedly 'serious' talk/speech get taken in (by you as observer) even while you actively think you are discarding the chaff. You see, you have an unstated presumption that seriousness and earnestness can be trusted, or that it can lead to some clarity. There is a presumption that seriousness and earnestness is certainly better than naked women parading a product on a stage. And if there is seriousness--which is a posture--there is sincerity and the possibility of truth...or some kind of truth at some level) which hides the fact that the entire production down to the books in the bookcase, and the colors on the wall and the eyeglasses are a stage set and fraud. That is, even it it is shot in Darko's home and we see the true reality of Darko's home, the truth is Darko himself is lost in fashion and the current fads and glossy surfaces. We pick up cultural/social clues in how to portray ourselves. You cannot be nothing. You have to fabricate and construct yourself and so you pick and chose from the clues that engulf us. Heaven help the person who declares that he is above all that 'influence,' and who declares he is his own man. If the presentation or conversation makes sense to you and you can follow it, and it speaks in your terms, then you have subscribed to and live within the milieu of presumptions that are the foundation of that social/cultural clique that used such language. Just giving the pitchman your time and attention compromises you. I can hear you all saying "No me. I'm able to cut out the bullshit." Sure you are. You have to live in some milieu, and present yourself in the language of some milieu--if you aren't an actual schizotypal personality disorder person. The pitchman relies on the fact that you are caught up in the need to ascribe to some social clan, and so he leads you by the nose to sell you the clan that you aspire to...which always looks better than the one you are in now. The grass is greener on the next half-step up in the social hierarchy.
