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The importance of gut feelings in spontaneous evaluation of hi-fi components in relation to physical scientific analysis.

Neuro

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We always carry with us an expectation of how well-known sounds, music, speech etc, should sound. This expectation gives an initial gut feeling, sort of subliminal perception, of better or worse sound before we can concretely identify what deviates in the sound.
The spontaneous gut feeling is always there when virgin listening to unfamiliar audio products. The gut feeling reflects previous experiences and gives an expectation if the music/speech is not previously unfamiliar. Often, but not always, gut feelings provide an emotional component with no real cognitive facts to relate to. The gut feeling is often a subliminal perception without clear cognitive clarity. Gut feeling doesn't always identify better sounds - just that the sound deviates from our internal reference.

With a scientific physical analysis, the gut feeling can be concretized in physical terms.
When a friend and I compared two different speakers Carlsson XX with the Apogee Duetta in the friend's hi-fi cave, the spontaneous reaction was a completely different one.
The friend's gut feeling was that Carlsson XX was the world's best speaker.
I spontaneously experienced the Carlsson XX as a distorting toy speaker.

With a logical physical analysis, one can gain some understanding from the first gut feelings.
My spontaneous gut feeling reflected higher distortion and poorer spatial contribution than I was used to - the Quad 989.
The friend's gut feeling reflects his learned expectation of optimal sound.
There is no right or wrong when it comes to gut feeling. The physical analysis including the context can possibly explain the difference.

Subliminal perception refers to visual and auditory information presented at a speed and or intensity that is below the conscious threshold of perception through one or more channels and, thus, not readily apparent to the subject (Moore, 1982).
 
Smile EQ sells speakers, same way "Vivid/Torch Mode" sells TV's on the showroom floor :) Most of us here not the target of those shenanigan's (have the opposite effect on us), but they obviously work on most consumers.
 
The thing abut these immediate perceptions is that they may have absolutely zero to do with the sound waves, and you will find examples everywhere of that.

With speakers, it's likely that sound differences are more likely to play into the immediate perception of the sound. I suspect also that given some time to listen to the speaker, and in a controlled manner, your opinions would be more likely to converge.

I also suspect that it is subconscious rather than subliminal. There's rarely anything that fast about a piece of music or a sound. That's why subliminal information experiments tend to involve vision. The equipment is in front of you, and typically you see it for a while before it even starts to make sound. That pre-sonic experience is itself part of how your opinion of a new component is gained.
 
Almost all peception is unconscious. That is, no conscious emotional reaction takes place.
In subliminal perception there is an emotional component which is conscious but without relation to a cognitive phenomenon. This dissonance between emotional experience and absence of actual concrete object to relate the feelings to is subliminal perception in the broadest sense.
 
Had your friend recently purchased the Carlsson XX and was convincing themselves they had made a good decision?
 
"The only Speakers in the World designed for use in a regular Home" claims Stig Carlsson


Oh no! Another rabbit hole to go down...

Is Carlson XX an actual speaker or are you avoiding naming the speaker for legal reasons!?
 
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"Gut feeling" is an emotional response based on shortcuts that the brain uses to process information quickly. It's been studied:


It operates within the context of a whole slew of biases that are basically shortcuts ... although not accurate shortcuts.


The specific biases that operate in relation to audio have been studied, also:


We should understand how we (as an individual) react emotionally, because emotions can be used to control and manipulate us. Salesmen, including audio salesmen, do it routinely, not to mention other elements of our society.
 
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"The only Speakers in the World designed for use in a regular Home" claims Stig Carlsson


Oh no! Another rabbit hole to go down...

Is Carlson XX an actual speaker or are you avoiding naming the speaker for legal reasons!?
i think its the Dominator mx , this recently demo at cedia 2024 :p
images (11).jpeg
 
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