This is already the case regardless of theater ownership though.
Yes it is, but during Covid they got around agreements with the theater group, Cinema United, and could go straight to pay per and/or streaming. Then as things opened up, the window went to 17 days (can’t recall how quick Barbie and Top Gun 2 hit streaming/cable). But every major studio has a streaming outlet (except Sony) so they have an outlet and can control the Waterfall revenue.
The current debate, starting in 2024, between exhibitors and studios, is should the window be 45 days, or 90. Obvious to figure out who wants what. Studios want to get smaller productions, lower review movies, over to other platforms quicker (flops) because it costs them money, exhibitors want minimum of of 90 regardless of whether it’s a blockbuster or a small production.
So there are two critical windows (these get blurred in the reporting): time that studio can release to pay per view. Second, the window before they can release to streaming/on demand (Netflix, Paramount+, HBO/MAX
The exhibitors want min of 90 days before it’s even available on a pay per view basis. Producers want it down to 30 to 45.
Here is article about history of the length in of window, an LA Times article from Yahoo news.
Top theater lobbyist Michael O'Leary called for a minimum theatrical window for 45 days. But many say it's too late to turn back time.
www.yahoo.com
Here is an article on where things are at currently
Average wait time now is three months, Ampere says
www.tvtechnology.com