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Stereophile/S&V/Analog Planet/Shutterbug Acquisition

More jibber-jabber designed to squeeze cash from gullible people.
 
@amirm when Pray Media Holdings buys ASR, I hope we can all go celebrate together in the USA.))))
If Amir sells out and goes off to study earthworms in the woods instead, most of us will give up on ASR, I'd guess.
 
The part of the title that got my attention was Shutterbug.

Back in the 80s and 90s, I considered their content superior to Modern Photography or Popular Photography.

Bought more than one item from their classified section. This was all pre-internet, of course.

This was one of my favorite mags. Alas, now it's all online and has lost much of its charm.
 
Not sure if this is good news for the publications mentioned or not:

----
FOR IMMEDIATE RELEASE
Pray Media Holdings Announces Acquisition of AVTech Media Americas and Its Iconic
Enthusiast Media Brands

Thornwood, New York — May 30, 2026 — Pray Media Holdings today announced the acquisition of
AVTech Media Americas, publisher of some of the most respected enthusiast media brands in the
audio, home entertainment, photography, and technology sectors. This acquisition includes the
flagship titles and digital properties Stereophile, Sound & Vision, Analog Planet, and Shutterbug,
along with affiliated media brands and related digital assets. The transaction marks the launch of
Pray Media Holdings as a next-generation media company focused on preserving legacy editorial
brands while expanding digital media, audience engagement, and new revenue opportunities.
“I am honored to become the steward of these legendary brands,” said Keith Pray, Founder and
President of Pray Media Holdings. “My relationship with these brands began in 1999, and they have
been an important part of my professional life ever since. For more than 25 years, I have seen
firsthand the passion of the readers, creators, advertisers, and communities that surround them. To
now guide their next chapter is both humbling and exciting.”

“We are delighted to have supported the management buyout of Stereophile, which now returns to
U.S. ownership,” said Paul Miller, Editorial Director of AVTech Media and incoming Technical Editor
of Stereophile. “It was important to us that this revered hi-fi brand retain continuity in both its
publishing structure and editorial leadership, ensuring a seamless transition. The natural
brotherhood between Stereophile and Hi-Fi News, representing more than 130 years of hi-fi
publishing history, will endure. I look forward to continuing to work alongside Editor-in-Chief Jim
Austin and the publication’s exceptional team of contributors. Keith’s passion for enthusiast media,
deep understanding of the audience, and commitment to editorial excellence make him an ideal
steward for Stereophile as it begins its next chapter.”

The acquisition ensures continuity for readers, advertisers, contributors, and industry partners while
positioning the brands for future growth under dedicated ownership with deep roots in enthusiast
publishing.

About Pray Media Holdings
Pray Media Holdings is a privately held media company focused on acquiring, operating, and
growing enthusiast media brands that serve passionate consumer communities. The company is
committed to preserving editorial integrity while investing in digital innovation, audience
development, events, commerce, and new media platforms.
Media Contact

Keith Pray
Founder & President
Pray Media Holdings

The witless, content free, semantically void gibberish of all press releases.
 
Worldviews aside, I think their ETF doesn't perform bad. If they really care for human values, even better.

View attachment 536024
It needs context, so here it is vs the S&P 500. Even a tracker fund would have beaten the pants off it...

PRAY.png
 
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We can only hope that under new ownership, pieces like this one will no longer be published:
"In the opinion of this hi-fi reviewer, the debate over the efficacy of audio-quality network switches should be over. As logic would dictate, when connections are made via a network switch, the quality of its inputs, outputs, oscillators (clocks), power supplies, and pathways affects the sound of everything downstream. It's clearly audible. Everything matters."
"Even with a DAC-streamer as superb as the dCS Varèse, the Nordost QNet7 network switch improves sound, apparently by lowering the near-vanishing noisefloor of music streamed through a supposedly quiet fiber-based streaming network. Go figure."

Does this "reviewer" comprehend how his streaming setup actually works?
 
I
We can only hope that under new ownership, pieces like this one will no longer be published:
"In the opinion of this hi-fi reviewer, the debate over the efficacy of audio-quality network switches should be over. As logic would dictate, when connections are made via a network switch, the quality of its inputs, outputs, oscillators (clocks), power supplies, and pathways affects the sound of everything downstream. It's clearly audible. Everything matters."
"Even with a DAC-streamer as superb as the dCS Varèse, the Nordost QNet7 network switch improves sound, apparently by lowering the near-vanishing noisefloor of music streamed through a supposedly quiet fiber-based streaming network. Go figure."

Does this "reviewer" comprehend how his streaming setup actually works?

Viz magazine lives!
That must be "Jimmy the Saucy Naughtiophile's" strip.
 
“The acquisition ensures continuity…”

As an on-again off-again reader and subscriber of Stereophile, continuity is the last thing I want. I mean, sure, I want the magazine/website to survive, but I’d love to see a dramatic shakeup and a radical shift toward expanded coverage of hi-fi innovation and technically rigorous reviewing and, you know, audio science, and a move away from antiquarian vibes and audiophile wine-tasting and narrow high-end marketing and trade-publication ethics.

For example, I might try to hire a guy named Amir as a columnist…
 
“The acquisition ensures continuity…”

As an on-again off-again reader and subscriber of Stereophile, continuity is the last thing I want. I mean, sure, I want the magazine/website to survive, but I’d love to see a dramatic shakeup and a radical shift toward expanded coverage of hi-fi innovation and technically rigorous reviewing and, you know, audio science, and a move away from antiquarian vibes and audiophile wine-tasting and narrow high-end marketing and trade-publication ethics.

For example, I might try to hire a guy named Amir as a columnist…
That would be bad, 'cause that Amir would have to sell stuff - at least that's what I understand a "Brand" does. Sell stuff... I don't think this particular Amir would like it.
 
My dealer pal has presented me with a pile of HiFi News mags dating from a small pile of ~2011 and a larger pile of ~2022 to present day, to show me the kind of beyond-unaffordable good-looking gear they review, in an attempt to show me that here in the UK, Rega is still good value, even their new pre-power combo at £14k!!! One or two reviews are fascinating, interesting even, but the rest of it is nausea-inducing, the way that price rules everything, often including their percentage ratings. I only look on the odd Stereophile review measurements, totally ignoring the subjective puff that precedes them... I need to look through them before deciding whether to recycle these HFN mags and to be honest, I'm stunned there's anyone left in the UK who can remotely afford the bling they review. One recent issue has Ken Kessler defending the high prices asked for the kind of gear they review, as he claimed there's far more millionaires around these days, if too few into expensive audio gear - I think I read it right...
 
If you boil this down, it just means the AV TechMedia assets are under new ownership and direction by Keith Pray, formerly the GM at AV TechMedia? Considering that and the ‘continuity’ note in the PR release, it doesn’t sound as though there will be much change in editorial direction or content. I am curious to see if there are significant changes to the writers and contributors that provide the publication’s content.
 
Look at it this way: Things can only get better. (Can't get no worse).

In all seriousness, I don't think it's going to change much, except for continued tightening of resources expended on editorial content, which is due to continued contraction of vendor ad spending

Keith Pray, the guy who's buying it, apparently works/worked there as general manager (according to his bio and what you find via Google search.

Anyway, so as a retired electronics/computer trade magazine writer/editor myself, my take is that Keith is buying this not cause there's a huge (or any) monetary upside. He's buying it for love of the properties, and also if one can keep a website going these days, you're essentially keeping your own job going. Because if you can't do that and have to leave and go look for another editorial/publishing job.. . . there aren't any. (You would have to do the Fremer play -- start your own site.)

As for Paul Miller being technical editor, if you've followed his stuff, that's a good thing. Miller's competent at the technical stuff and his writing is functional and direct. He's not a blowhard. (We all love JA1's reviews, and especially his Pravda-like secret messages about how the equipment under review really performs, but as someone earlier mentioned, there's a generational difference between John and Paul. There's always a John and a Paul involved when it comes to music, eh?)

Anyway, those are my thoughts FWIW.

[EDIT: @mns3dhm says it better and more directly than I did. I agree with his sentiments completely.]
 
That would be bad, 'cause that Amir would have to sell stuff - at least that's what I understand a "Brand" does. Sell stuff... I don't think this particular Amir would like it.
This is absolutely true in terms of Stereophile in its current continuity-centered preserved-in-amber form. I’m trying to imagine what a transformed version of the magazine might conceivably encompass.
 
Whoopee! We all know how having your favorite fast food chain acquired by a vast holding company enhances the quality and value of its offerings. Hopefully, Pray Media Holding will turn Stereophile into the KFC of audio review magazines. As Samuel Jackson might once have put it: They'll make their ass "fried chicken".
I was thinking along similar lines. A VC group playbook:
- Buy companies
- Use their equity to get huge loans
- Bankruptcy, causing the loaned money to vanish into yachts, offshore accounts and vacation condos
 
I was thinking along similar lines. A VC group playbook:
- Buy companies
- Use their equity to get huge loans
- Bankruptcy, causing the loaned money to vanish into yachts, offshore accounts and vacation condos
All I know is if they decide Stereophile is worth more in pieces, we need to make sure Kal is brought over to the ASR staff, b/c he's the one worthwhile part of the whole enterprise.
 
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