It wasn't just the chief engineer/designer at McIntosh (Roger Russel, at least the chief of the loudspeaker department), it was also the CEO, Gordon Gow. Eventually, they gave it up because they couldn't persuade anybody even with AB comparisons at shows and because this topic about products they don't sell was affecting sales of products they actually made. They switched to a policy of leaving it to their dealers.“ I still find those words more judgemental than is justified. He hasn’t expressly set out to deceive you, or anyone else as far as we know. How about misguided, deluded, narcissistically grandiose?”
Sadly, I must disagree and say that the deception is intentional. As others have pointed out, it is a matter of financial survival.
JA performs objective measurements and, from time to time, has critical observations about the measured product.
The cable insanity was started in the 70s by Bob Fulton of Fulton Musical Industries - his Fulton Gold speaker cables could be used for arc welding or pulling stumps!* Since
then, the “High-end” cable industry has exploded. The only contrarian along the way was the chief engineer/designer at McIntosh who rightly claimed that ordinary copper wire of adequate gage is all that is required.
*Comment attributed to Nelson Pass, not original to me!
On the topic, I suspect there are engineers who should know better who actually believe the BS, just as there are doctors who actually believe the claimed salutary effects of whatever supplement they are hawking. Every preacher has his heresy.
But the simple fact is that the story that electronics are a solved problem isn't going to sell magazines, let alone magazines that need ad revenue.
Rick "doesn't mind opinions from experienced listeners in addition to measurements" Denney