I agree it's related to their processing, but DSP does not necessarily cause excess group delay (ignoring latency since it's pure delay). In fact, for simply extending the LF response of a sealed system like this, it seems to me that it would be much easier to not cause lots of excess group delay.
Perhaps I'm missing something, but I don't see why "Huge IIR" filters would be needed in this case. Since this is a sealed box sub, it should exhibit at 2nd order highpass response, which can be trivially corrected to any desired corner frequency and Q using a minimum phase digital biquad filter. As both the sub and filter are minimum phase, the result must also be minimum phase.
I think what Levimax was saying is that to get 20Hz response from a 13" driver in a small box, a good deal of low end boost will be needed whether from shelving, PEQs, Linkwitz transform, or a combo...the IIR stew JJ speaks of. ..
And then to keep excursion from destroying the dang thing with all the boost that made its way below 20Hz, a high-pass filter will be needed.
The electrical high-pass filter is going to need a relatively sharp knee (to allow 20Hz to squeeze in at the edge of its attainable excursion, but go no lower).
So the sealed sub is going to end up with an acoustic high-pass response quite higher than 2nd order.
The more a sub manufacture tries to cram response down into a lower bottom corner, the sharper the high-pass knee will be. No way around it.
And the more the group delay will jump up.
Makes for good marketing specs at least ....aargh... Lol.

