If you are going to run an engineering oriented audio review, you've got to have some standards. Does anyone look at the rank order and say to themselves, "Mine's got a SINAD of 112, and yours is 110. So mine is obviously 2 better." Someone would have to be pretty stupid to think that way.
Let's face it, audio is a hobby for most of us, and as a hobby we gain some enjoyment out of it. There's an emotional factor involved.
The problem for folks like Gene, and Paul, etc. is not that things are ranked according to a measure. It's that measures discount their emotional response to the gear. Those things they attribute to an amplifier are in reality just part of their emotions. All those flowery phrases don't represent anything inside the amp, but rather inside themselves. Admitting that is bad for business. The business they are in. The business of acting as the unofficial advertising arm of 'the industry'.
Look, I have no problem with anyone saying, "You know, when I see those blue meters bounce around, I really enjoy listening to my music more." Or, "Man, take a look at the rosewood grain on the sleeve of my new Accuphase preamp, and the silky feel of those knobs--those make me really happy, increasing my listening enjoyment." I get that completely.
What I don't get, and what I laugh at, is a 'reviewer' telling me that their highly sensitive emotional responses are part of the amplifier circuitry.
Want to tell me that? Ok, go to an audiologist and have your hearing measured. Then post your audiogram. Or take one of the on-line A/B tests. Klippel's is a good place to start. Once your ears have been Klippelized, post results so we can all see how deep is your ability to recognize distortion. Of course they won't do that, because that removes the 'emotional response' away from the perception. And as the audio equivalent of carnival barkers, they can't do that.
Selling the weird along with the wonderful. That's what they do. In small doses, you can laugh at them, and maybe even have a little fun with it. Suspending disbelief and all. However, more than a small amount is the intellectual equivalent of eating too much cotton candy and downing too many Coney Dogs. And, really, no one wants to live at a freak show, 24/7.