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Over the past decade, Spotify is seeing more streaming of older music tracks by all demographics - per The Wall Street Journal (gift link).
Tracks 10+ years old were 22 percent of their music streaming in 2016 and 34 percent of their music streaming in 2026.
www.wsj.com
Tracks 10+ years old were 22 percent of their music streaming in 2016 and 34 percent of their music streaming in 2026.
The Biggest Hits on Spotify Right Now Are a Blast From the Past
From Gen Z to Boomers, listeners across generations are increasingly embracing throwbacks.
www.wsj.com
