You won't believe it! I actually did a blind test on my 11 year old daughter, who loves music. I didn't even tell her what the test was going to be about and she has no notion of stereo equipment, its price, and what component does what. Yet, she frowned upon the music played back using my new 12 AWG cable. I was surprised and asked her what happened. She said, "there is no magic!" Guess what? That is exactly how I feel. The Canton wires has magic; everything sounds alive and just right (on my system), and the generic cable turned my system into a hifi system that just makes sound, if you know what I mean. You will have to hear it for yourself to believe! As a PhD in electrical engineering, I agree it is difficult to understand how a piece of wire can change the sound (it changed music into just sound, to be exact) if we think of the wire as an LCR network. The reality is more complicated than just an LCR model. Some high order effects I can think of include, for example, Lorentz force that the two wires exert on each other that cause them to vibrate with the electric current passing through them. Another possibility may be electric field causing the two wires to attract each other, causing vibration between the wires. This can occur when the insulator is flexible, which it is, as it is made of PVC. This means if you model the wire as an LCR circuit, the C and the L components are variable and dependent on the voltage and current applied onto the wire. This can potentially cause some kind of IMD. Regardless of the mechanism, all I am saying while the LCR model may help us understand some aspect of the system, it is not everything. Higher order effects can and do exist. Of course, those effects may be very small (high order by definition), but with very good speakers and very low distortion electronics (CD player and Amp), the effects of the wire may be perceivable, to some people at least. In my case, both myself and my daughter heard it clearly and the effect is quite significant.