For my theater, I went with Klipsch Reference Premier due to the sensitivity and dialogue intelligibility of horns for movies (I have found dynamics and dialogue the most important elements of my theater). So, sensitivity does sell. I did investigate the real sensitivity of 91 db (Stereophile, Sound and Vision as it was typically higher than others in their publication -- 2 to 3 db higher than standard dome tweeter systems) and went with Crown XLS2502 amps (to get the technical 105 db potential -- never listen that loud.). At 12 ft, I am starting at 85db (with 2 db of room gain), the power levels are 128 watts 8 ohm / 256 watt 4 ohm @ 105 db. While dynamic, great for movies, and live concerts (I use electrostatic speakers for critical listening), my issue is the slight noise level (hiss at the speakers -- can't hear it with my projector going). Additionally, I could not hear the hiss with my previous Infinity Speakers of less sensitivity.
Note: I have owned many speakers -- Klipsch, Martin Logan, Boston Acoustics, Infinity, Advent, Acoustic Research ****** I guess I am partial to American brands -- just noticed.