Cost and style...the manufacturers have to do all sorts of odd things to sell speakers,
For example, say you have the typical cones and domes 5" or 6" woofer bookshelf speaker and you know it will be purchased at Best Buy (or whatever audio shoppe') Say your speaker in the market driven size, frequency response or whatever punches out 85dB 1w/1m and it is 8 ohms. I'm talking a "real" 8 ohms in that it does not drop below 6.2 ohms--like it used to mean. OK, now you have another company and they build the same cones and domes speaker in the same size--however, they know that if it is "louder" than you, it will "sound better" because that is how human hearing works. Say they claim it is 6 ohms but it dips down to 4 ohms in the bass region and, because physics and Hoffman's Iron Law demands it...the efficiency is 85dB 1w/1m the same as the solid 8 ohm speaker. However, in reality the other brands is sitting at 4 ohms in the bass region and the Best Buy comparison box is just a bunch of switches.
The speaker efficiency is the same with both speakers, 85dB at 1w/1m but the sensitivity is actually 85dB for the 8 ohm speaker and in reality, the sensitivity for the 6 ohm speaker that is really 4 ohms is higher at 88dB. Yep, the 4 ohm speaker will be louder when flipping the switches because of the lower impedance--not improved efficiency.

Since louder sounds "better" because of human hearing, the higher sensitivity speaker will sound "better" and make the sale! They can also go with strict 4 ohms to drive it harder and use that ability to make it go slightly louder and/or slightly deeper in bass response--for the win! Look at the Elac UniFi thing--the sensitivity is 85dB 1w/1m at 2.83V but it is a 4 ohm speaker. It's actual efficiency would be 82dB 1w/1m which is horrible--that won't sell! It does produce decent enough bass and the same "loudness" when compared to the 8 ohm speakers but has deeper bass response--for the win! It sounds just as loud at Best Buy but has deeper bass..cha-ching!
That makes a lot of sense on the showroom floor--they don't make speakers for fun after all. Sure, it will pull some serious current from an AVR because it is ineffiient AND has low impedance but that is YOUR problem because you are clueless how they work. Sucks to be you!
Look at "tower" speakers, the going style is a pile of woofers, 5 and 6 inchers be they two or three of them. Say you make a single 6" bookshelf speaker at a solid 8 ohms or higher. Now you make a "tower" with two of those 6" woofers and the impedance drips down to around 5 ohms....hmmmm, throw THREE of the same woofers in there and your impedance now dips around 3 ohms---but it is more efficient and louder! Winning! Think of the cost savings by not making 8 ohm, 16 ohm, 24 ohm woofers....same parts, different speaker and all is well. Keep pushing those things, if you have those 3 woofer towers it is your fault because you need a better amp because the speakers are so good! Don't forget to make them piano black finish or something really shiny and claim they make great home theater speakers also....because everyone should have shiny speakers to reflect the light from the screen....makes perfect sense to me.
Look at the impedance measurements and specs on a lot of the slender towers--don't matter if they come from Revel or whomever--you will notice the impedance falls with the towers. Are the manufacturers being cheap and saving cash at your expense? Yes! Does it matter? Well, all depends on how hot your AVR or amps run at 3 or 4 ohms. Granted, the lower the impedance the hotter the amps run which HDMI chips love the heat so... that is fine, should make it past the warranty. I love the smell of hot electronics in the morning...smells like upgrade time.
The lowest impedance dip my speakers make is around 6 ohms as they are a solid 8 ohms or higher. My AVR is 4 ohm capable but runs very cool with my speakers which is a win for me. I'm not saying using low impedance, low efficiency speakers on a 9 or 11 channel AVR is not a good idea--I wouldn't do it but feel free. I do know that my AVR will drive people out of the room without getting hot, clipping or going into protection mode but that is my standard. My center channel uses two 8" 16 ohm woofers and together they give a very easy load and exceed 98dB 1w/1m so no worries. Those speakers replaced speakers at 92dB 1w/1m at "8 ohms" and my AVR ran hotter even at low volumes. There was probably an impedance dip down in the 4 ohm range which makes sense.
Ya see, they used to have a standard that at 8 ohm speaker would not drop below 6.2 ohms, at 6 ohm speaker would not drop below 4.8 ohms and a 4 ohm speaker would not drop below 3.2 ohms (basically would not dip more than 20 to 25% of the rated impedance) Kiss that goodbye! I've seen 8 ohm speakers with 3.2 ohm dips in frequency response--they used to call those speakers "4 ohms". I think B&W has a "8 ohm" speaker that dips down to 2.9 ohms! B&W, Revel, KEF and those "real" brands are full of crap...that is find because their consumers are clueless? Not sure why they can't make a speaker that has accurate impedance specs--too expensive? Because all the other companies are doing it and it has to be as loud as the others at Best Buy? Beats me! Then again, I don't care because I don't buy that stuff--I'm content with what I have.
Imagine if they sold professional PA speakers rated at 8 ohms and it dipped down to 3.2 ohms. Quite common to run a pair of PA speakers on each channel depending on what your configuration is... think how well that would sell knowing the amp is getting hammered at 1.6 ohms instead of 4 ohms implied by the rating. Quite common in the PA world to have a single woofer 8 ohm speaker and the dual woofer model rated at 4 ohms. I'm talking a "real" 8 or 4 ohm speaker as very low impedance dips will shut down PA amps, shut down the gig and you don't get paid. If your speaker is a current pig and causes amplifier issues--most people will avoid those because reliability is key at high power/SPL levels.
Ever see the impedance sweep of car audio subs? Most of the time, they don't go below their rated impedance--ever. Quite common for 4 ohm subs to stay above 5 ohms and so on. The reason for this is obvious! Their customers tend to buy amps and run them at their minimum impedance be it 4/2/1 ohm so if you wire four 12" subwoofers together at "1 ohm" it had better be 1 ohm or higher because it will kill the amplifier.
What I have learned is consumer speakers have bogus specs--pro gear and even automotive is more accurate at least with impedance. Now more than ever you NEED to look at the impedance sweep testing on any speaker, consumer speakers really demand that as the specs are bull shit. The sensitivity/impedance/power handling specs or frequency response with -10dB or -6dB non-standard measurements are now common--even from the great messiah like Andrew or whatever. Funny, they can get the specs right with pro gear but consumer stuff is pure marketing.
So, now is the time to really learn, understand and apply all those charts/graphs that Amir generates and make an informed/educated purchase. Maybe in the future with the increasing power, efficiency and current capabilities of chip amps will allow AVRs to easily push 3 ohm dips all day without overheating, current limiting or cooking the processors--but for now we are stuck with A/B for the most part so paying attention to the impedance can allow your gear to make it past warranty.
Yes, I had an older friend that had a pair of the original Infinity Kappa 9 speakers--the ones that dipped down to 0.8 ohms (complete with delicate ribbons AND foam surrounds!) His Marantz integrated was rated for 4 ohm loads but it would go into protect mode rapidly. He had to purchase an 80 pound block of iron and aluminum just to drive his "4 ohm" speakers and he was PISSED when he figured out he had been had by Infinity and their bogus specs. Shortly after he bought those speakers, Harman bought them out and attempted to get the impedance corrected but... just a bad design with multiple woofers, poorly done crossovers etc. He is probably pissing on Arties grave... the 1980's Marantz could not find a problem with his integrated amp (it was gold baby!) but when they found out his speakers--informed him he needed a very high current amp to make it work. The Marantz was not a POS...it's the speakers.
Just a few ramblings--a few things to think about and ways to sell speakers as the consumer switches speakers around at Best Buy. Just the name of the game in marketing...I'm sure the engineers would prefer to do it right. Keep the shiny side up!
