Yes, exclusivity is a well known purchasing criterion, and marketing pros know and use this extensively. And a very high price is one way, among many others, of 'excluding' most people from getting their hands on an item. The technical term is a 'positional good'.
It's also how a Veblen good works. For a Veblen good, if the price is reduced, less people buy it, and vice versa.
cheers
Yes, good points.
I’ve heard through the audio insider grapevine about some high-end companies being asked by dealers in East Asia if they could produce some even more expensive components “
can you make more expensive cables can you make more expensive speakers?”
Why?
Apparently because the more expensive products appeal to some of their rich customers. Whether they are associating that with higher quality or purely exclusivity, I don’t know.
I’ve mentioned before that I feel a certain pull towards exclusivity myself as well.
I’m not personally looking for high end audio to become totally commoditized. I fully support the development of ever better gear at ever cheaper prices - that will benefit all the more people looking to attain high-quality sound.
But when it comes to some of my own gear… for me instance maybe my old tube amplifiers, my nutty turntable, my loudspeakers, I do like the idea that there is a certain level of rarity, a certain measure of
“not everybody owns exactly this gear” exclusivity.
But it’s not, I submit, the exclusivity of being the rich snob using it to Lord over others.
I can’t show off my audio gear to most people cause most people don’t give a damn.
It doesn’t feel like it gives me any particular status. If anything I’m somewhat more embarrassed about it when non-audiophiles are part of the equation. May as well be proud of my pocket protector in that sense.
Instead, it’s something more about the value of a bespoke item. It’s on the continuum of DIY anything. There’s a satisfaction in DIY of making something yourself… and it’s not just the satisfaction of doing the work but also the satisfaction that it can allow you to design something just to meet your own (possibly idiosyncratic) goals and criteria. In DIY you can create something that has some individuality that reflects your own tastes, and that can be really satisfying no doubt.
Having a bespoke audio item… made just for you by a designer or manufacturer… is along the same continuum. I once had a set of tube monoblocks custom made for me by a local guy, and that was a pleasure to own not just for how I liked the sound but the bespoke nature of the item.
My tube amplifiers. turntable and speakers are not custom-made, but they are obviously very niche in terms of what the general public would own, and also represent the designs of smaller companies than, say, Sony or Yamaha…or I think even KEF.
So for instance, I could’ve owned some KEF speakers and no doubt enjoyed great sound.
But I like the fact that I get great sound that I enjoy from some loudspeakers that are a little more off the beaten path.
Likewise when I owned MBL omnis. I was in love with the MBL sound which is why I acquired them. But rarity of the brand and the design also added to the pleasure of owning them.
I don’t care much whether anybody else feels that way about my gear. The vast majority of the time I’m gonna be listening to them by myself. What matters is how I feel.
Human nature and all that….