That is a distinction with a difference. Here is MSB on their upsampling:
View attachment 37222
People read such things and then put value on a file that plays at 192 kHz versus 96 kHz. This is why the original digital capture is done at 192 kHz. And why MQA's value proposition needs to be reproduction of the same.
This all goes back to people having such a myopic view of MQA. A new format is about technology, business proposition and marketing. It needs to have all of these to have a shot at success. You all keep wanting them to neuter their value proposition to appease people who would not be a customer regardless. It makes no sense to me.
No, I don't want them to neuter their value proposition. I want them not to lie in order to artificially bolster their value proposition.
"Enriched" white bread removes the bran and germ from the wheat to get the white color and soft texture. It then adds vitamins and minerals back in to compensate for those lost during processing. But the full range of nutrients are not restored, and the fiber and other beneficial elements are gone forever. By calling itself "enriched," however, it gives the impression that something is
added to the original. It does not give the accurate impression that something is "added" only to an "original' that is a diminished version of the actual original.
Out of respect to your (totally reasonable) desire to keep these kinds of arguments out of review threads, I will stop pursuing this argument in this thread after this. But my point is that it is
worse, not
better, that a vendor lies to the people who care about the thing being lied about. If no one cared whether an MQA file really was 96k or 192k then their lie would be of no consequence. But they are lying
because many of their potential customers
do care about it - and those customers will unwittingly repeat the lie in their own social networks, and if the false claims of MQA gain momentum then R&D dollars and product dollars will be invested in MQA's BS and
not in other aspects of product design that you and I both value (for example power supply quality and isolation; quality, low-noise analogue-stage components).
Any vendor lying about their product should ipso facto be of concern to the members of this site, period. It is precisely
because "people read such things and then put value on a file that plays at 192kHz vs 96kHz" that we should be concerned that MQA is lying to those people and perpetrating a fraud.