You can also see your nose all the time, it's only the brain actively ignoring it. And now that you're reading this, you can suddenly see your nose again because you're aware.Why is it strange? The ears only pick up sound, the brain does the interpretation.
Do you have a blank spot in your vision where the Macular Hole is (the place where the nerves exit your eyes)? The brain fills it in for you. It doesn’t do a perfect job, but it good enough. Your brain also fills in things your ears pick up. And it’s much easier to fool the ears than the eyes. Emotions pay a much larger role here.
Even if this experience is shaped by an industry full of charlatans trying to gouge ever last penny from the ignorant by lying, cheating and spreading misinformation for decades?
That's how it works. Our brains are wonderous machines, so wonderous they can wonder about their own wondrousness and think about themselves. Isn't that funny? Interesting anyway.