JeremyFife
Major Contributor
What's important to you is personal to you, you can like anything you want.I listen to some reviews based on listening impressions and personal opinions instead of purely science based facts.
Of course science is a very important part but I believe there's more to it. Did it ever happen to you, that a speaker measured perfectly flat but for some reason it didn't sound good to YOUR ears? Maybe a tube amp that didn't measure well but it sounded really good? I have.
Appearance has NOTHING to do with science, yet people generally do find a beautiful speaker more appealing and better sounding. Snake oil in plain view? Yea, maybe. Cheap parts inside and beautiful outside is rather deceptive. Buyer beware.
I believe there are three important evaluations to consider. #1. science. #2. how does it sound (subjectively) #3. how does it look. So, no I don't just use science as my only barometer. Guilty as charged.
My take:
'science' is way too loose a term. How about that #2 engineering is important and that measurements demonstrate whether the engineering is good. That's the objective part.
#2 do I like it ... can be as subjective as you like.
#3 do I want to communicate my subjective view of the sound to someone else, or do I want to compare one subjective impression with another... well then the subjective impression must have been made with appropriate controls or it's just personal to you and meaningless to anyone else. That's science.