It depends. Sometimes it needs time for people to learn the beauty behind.
That's the explanation behind 'burn-in' and is factually merely 'brain-in'.
15 years ago, I'd also say HD820 / Sony Z1R aren't a good package as well.
They still aren't but are expensive, look exclusive and in general 'sound' pleasant without measuring that well.
It has no relation to the grell OE designs as these work on an entirely different basis (severely angled drivers).
You read about people loving it and hating it.
You can read the same thing about ALL other headphones... people hating it, finding it 'meh' and people loving it.
Sound signature (tone) is easiest for entry level users to gauge and identity.
And incredibly easy and cheap to correct for FR errors (not so much for partial break-up and resonances nor nulls)
Of course that correction is only possible to a certain standard and test fixture which your ears/perception/headphone copy may deviate from.
Soundstage and imaging are the next level. Unfortunately, these two vital elements require much more experience along someone's audiophile journey in order to fully understand the beauty behind it.
Soundstage is highly personal and is 'brain wiring' dependent.
Imaging depends largely on L-R balance of drivers and the interaction between pinna and headphone positioning and requires experience (learning curve).
So ... is not always a headphone property but a combination that can go in all directions.
In general, no matter in HiFi or Head-Fi system, soundstage and imaging are much more expensive than the tone when you are paying for improvement.
Soundstage and imaging are mostly personal perception things (stereo, multichannel speaker is something else).
The brain simply has to be fooled to create a sense of 3D based on 2 signals injected directly into the ears (and via the pinna).
That explained why HD820 and Z1R can both survive in the market at their asking price even after a decade since their release. Otherwise they should have been discontinued by for ages.
What explains the HD820 and Z1R still being available is the low sales numbers compared to the affordable ones and the high development costs that have to be retrieved.
The high price, build and looks and rave reviews (on the designated sites) do the rest.
Throw a live concert recording to HD600/650/MDR-7506 and AB compare with HD820/Sony Z1R. It can help us to understand what Grell is trying to explain. Fs response curve can't tell you the fact thaat HD820/Z1R are probably 3000 times much better than HD600/650/MDR7506 in terms of delivering the "live feeling"
There are people that believe HD600 and HD650 are the pinnacle of sound reproduction and they generally don't like the HD820 and Z1R and is why they own/love the HD600/650/6XX.
To them the HD820 and Z1R are severely overpriced and do not think it does anything better. Could also be that they can't afford or don't want to pay that much on a headphone.
We don't know.
One thing is for sure ... the 3000 x better comes out of a hat .. just like headphone A being an x amount of % better or worse than headphone B.