https://www.theverge.com/2021/5/7/2...heiser-consumer-business-headphones-soundbars
"Now the company has found a buyer in Sonova. In a joint statement by Sennheiser’s co-CEOs, brothers Andreas and Daniel Sennheiser, the pair said they “couldn’t have asked for [a] better” partner. “A partner who not only shares our passion for audio and a commitment to the highest product quality, but also very similar corporate values,” they write. “This is an excellent foundation for a successful future together.”
In an announcement of the deal from Sonova, the company said it will continue to sell products under the Sennheiser brand. “Combining our audiological expertise with Sennheiser’s know-how in sound delivery, their great reputation as well as their high-quality products will allow us to expand our offering and to create important touchpoints with consumers earlier in their hearing journey,” said Sonova CEO Arnd Kaldowski."
inb4 sennheiser starts creating headphones with giant treble peaks so they can sell more hearing aids