• WANTED: Happy members who like to discuss audio and other topics related to our interest. Desire to learn and share knowledge of science required as is 20 years of participation in forums (not all true). Come here to have fun, be ready to be teased and not take online life too seriously. We now measure and review equipment for free! Click here for details.

Sennheiser’s headphone business has been bought by hearing aid manufacturer Sonova

Joined
May 6, 2021
Messages
20
Likes
13
#2
The audiophile competition have outpaced Sennheiser in every price bracket above $300. Sennheiser has only the 58X and 6XX left. This is just sad …
 
Joined
Apr 2, 2021
Messages
50
Likes
27
#4
https://www.theverge.com/2021/5/7/2...heiser-consumer-business-headphones-soundbars
"Now the company has found a buyer in Sonova. In a joint statement by Sennheiser’s co-CEOs, brothers Andreas and Daniel Sennheiser, the pair said they “couldn’t have asked for [a] better” partner. “A partner who not only shares our passion for audio and a commitment to the highest product quality, but also very similar corporate values,” they write. “This is an excellent foundation for a successful future together.”

In an announcement of the deal from Sonova, the company said it will continue to sell products under the Sennheiser brand. “Combining our audiological expertise with Sennheiser’s know-how in sound delivery, their great reputation as well as their high-quality products will allow us to expand our offering and to create important touchpoints with consumers earlier in their hearing journey,” said Sonova CEO Arnd Kaldowski."

inb4 sennheiser starts creating headphones with giant treble peaks so they can sell more hearing aids
 

Matias

Major Contributor
Forum Donor
Joined
Jan 1, 2019
Messages
2,226
Likes
3,332
Location
São Paulo, Brazil
#6
Was Neumann, a company owned by Sennheiser, part of that sale?
 

Blumlein 88

Major Contributor
Forum Donor
Joined
Feb 23, 2016
Messages
11,648
Likes
17,246
#8

Alice of Old Vincennes

Addicted to Fun and Learning
Joined
Apr 5, 2019
Messages
687
Likes
431
#9
Consumer electronics is cutthroat. Most consumers have never heard of Sennheiser. Bought my first pair in 1972. 414's as I recall. How many times have you heard the noun "Bose" from your friends. How can you respond? Buy Klipsch instead?
 

mkawa

Addicted to Fun and Learning
Joined
Sep 17, 2019
Messages
776
Likes
660
#10
M&A is a pretty complicated thing. what exactly did they sell? did tooling and production, employees in the division come with it? is it just the brand an acqui-hire informal agreement? very curious.
 

restorer-john

Major Contributor
Joined
Mar 1, 2018
Messages
6,721
Likes
16,893
Location
Gold Coast, Queensland, Australia
#11
Reminds me of this foil sample I kept from back in the furniture days. Sonova Beech. LOL.

1620439618985.jpeg


scan547.jpg


And the corporate Sonova BS:

"...and to create important touchpoints with consumers earlier in their hearing journey"
 

Boris Badinov

Addicted to Fun and Learning
Forum Donor
Joined
Dec 19, 2019
Messages
555
Likes
2,383
Location
Georgia, USA
#12

Moonhead

Active Member
Joined
Jan 18, 2021
Messages
135
Likes
148
Location
Denmark
#14
Was Neumann, a company owned by Sennheiser, part of that sale?
Sennheiser bought Klein&Hummel rebranded the name to Neumann as they owned that company to, later on stated that sennheiser was for sale because of low sales and wanted to reinforce Neumann altogether.
 
Last edited:

Music1969

Major Contributor
Joined
Feb 19, 2018
Messages
1,738
Likes
795
#16
Jabra's parent comapny is a hearing aid company too (GN Group)

Maybe they're all thinking forward to when bionic hearing eventually gets close to natural hearing?

Apple is a biomedical engineering company now (look at Apple Watch tech) and now well and truely a big name in "hearables"
 
Last edited:

Count Arthur

Addicted to Fun and Learning
Joined
Jan 10, 2020
Messages
846
Likes
1,534
#20

Similar threads

Top Bottom