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Secrets of the Superfactories - Genelec

I must say watching loudspeakers being molded through fire is so dramatic it made me want a pair of these now!
 
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That's a superfactory? Come on, it's a shed!

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My house block is bigger than their entire "superfactory".
 
80% of production is exported... Finland must be packed with Genelec speakers.
That might be underestimated, but we do have a lot of Genelec speakers lying around in homes and public places. People usually want to have some kind of sound reproduction system and when the customer has budget (and willingness to spend) above soundbars and BT-speakers, but don't really want to get into hifi as a hobby, they often go with Genelecs as they are easy to set up, they are good enough and it so happens that the design fits many homes (high WAF). So, the default option if you just want to be done with it, to the point it being a cliché.

...it doesn't hurt that the local mags reviewing speakers tend to always recommend them highly and they also get green light from most hard core local subjectivists who would otherwise sneer at active speakers.
 
Dropping just a link to an external video without any introduction or context as to why you are posting this link and what you wish to discuss is considered External “Video Link” Spamming. Please don’t continue this type of posting. Letting this slide this once…;)
 
The UK was full of 'cottage manufacturers' and to us, a large factory is a couple of thrown-up units in an industrial estate! :D

To just make speakers, that factory is a delight I feel and what a setting too...
For a French person, the expression "super factory" in no way means that it is of immense size, it means firstly that the working conditions, the quality of the products that come out of it are manufactured by competent workers, equipped with modern tools...
And when we watch this little advertising film, we say to ourselves that this is the case with this one, installed in a magnificent setting...A super factory...
 
It's a super factory, not because of the size of the factory itself, but the technology, quality and craftsmanship.
 
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