To me what matters when it comes to cables:
Gauge; wire needs to be thick enough to minimize resistance, especially for longer runs to your speakers
Shielding; decent shielding prevents the cable from electromagnetic interference or hum
Build quality: durable/reliable connector
Rest IMHO is jewelry effect.
Real exchange with a friend who is restoring a pair of speakers like mine. I suggested before he opened anything up to do so basic tests, including measuring ohms on the terminals of the woofer towers. Results left channel 3.3ohms, right 5.4ohms.
Went into the right one to inspect and found that internal wiring was cut and spliced with different gauge wire and with questionable welds on some and butt connectors in others. All wiring replaced with a similar gauge to OEM, now right channel measures 3.2Ohms! (in spec).
View attachment 558758