A manufacturer buying in quantity can probably buy better-matched pots than a hobbyist if they pay for it.
Usually no, actually. Buying in bulk allows you to request custom options, such as D-shaped or splined shafts, detents, and resistances not commonly stocked by distributors. The Alps RK271 "Blue Velvet" pot is commonly available from 10 kΩ to 100 kΩ, for example. But if you buy a minimum of 500 of them you can get them with 5 kΩ resistance, which is handy if you're trying to reduce noise. All of this is mentioned in the data sheet for the pot, by the way.
That's not to say that you can't commission Alps to make a completely custom pot for you. Maybe with better specs, though I doubt that. I would be very surprised if Alps (or any other manufacturer) would be able to improve significantly (and economically) on a specific pot. And you'd probably have to be Sony and order 100,000 pots at a time.
Have a look at the RK501-series if you're curious about what a quality pot can be:
https://tech.alpsalpine.com/prod/e/html/potentiometer/rotarypotentiometers/rk501/rk501_list.html
They're around $400-500/each.
I'm pretty sure all modern AVRs use electronic/digital volume control from a pot or rotary encoder.
Possibly. But then you lose the feel of the volume pot. You then also need a micro controller and firmware to make the encoder talk to the volume control chip. The digital volume controls do have advantages, though. They have stellar channel-to-channel matching, often support balance control, and though some are a bit noisy (PGA2320, I'm looking at you!) there are some quite good ones out there. They also make it trivial to add remote control.
There is a third option. Some - including Schiit - use an ADC to read the position of a volume pot and then use the resulting code to set the volume on the digital volume control (or relay-based attenuator). That gives you a nice volume pot feel, but it can get a bit messy if you then add remote control as the front-panel pot gets out of sync with the actual volume setting.
Tom