It is a slightly random under the radar brand I guess with a reasonably limited range and some odd designs. It seems their cheaper models are probably outsold by fosi and others and the A30a is for those in the know and is competing price wise with bigger hi fi brands.
Sabaj, like Loxjie, belongs to the same consortium/group as SMSL.
As already mentioned, the VMV A2 was developed by SMSL (or an external developer) and was released about a year before the A30a.
The A30a is the same device in a different package and was released a year later.
This is standard practice for this group and has often been the case with DACs and amplifiers.
The same applies to the various distribution channels such as SMSL/Sabaj/Loxjie directly and Aoshida and Shenzhen Audio.
They often build the same devices in different packages, with different displays, appearance, etc., sometimes with minimal changes.
E.g., AO300, AS400, A40 or DL400, DO400, D40 Pro, D60.
Making a prediction about how any of the companies will fare is pure speculation.
By the way, in my opinion, the A2/A30a are a product of chance, which is why I suspect an external developer. The design also strongly suggests that the potential of the Axign chip was neither understood nor even remotely exploited.
Since they presumably don't have developers for such devices, SMSL is once again relying on the Merus amplifier design developed by the manufacturer Infineon, which can optionally be operated with GaN transistors.
And this despite the fact that Axign technology has significantly greater potential, even with GaN transistors.