From their perspective, it is the right move. Trade and capitalize on the hype and fanboyism.
I did not see that Bob replied.
And Qudelix's replys is quite honest to me :
"As we tested similar products in this segment, we found that they are all within the same performance range.
5K shows a slightly lower noise floor and marginally better performance than the others, but we don't think it would represent a significant difference".
Quite unusual for a product launch is it not ?
Still I think it is urgent to wait for objective measurements that can be mixed with subjective listening.