I think it is also at least partially true that many speaker guys don't want people to mess with the "natural" sound of their creations and as as the buyer heard them during audition. It may be a belief and a bias, rather than something they have experimented with. They cannot help but to acknowledge the issues in the bass below Schroeder, so EQ there might be OK. But, otherwise, they are not on board with full range EQ, some without regard to theory or empirical data, just mindset. Audio pundits often take the same view, which makes sense during speaker reviews, but, again, it is just mindset, except for Kal, of course.
In fairness, though, more and more speaker guys are designing DSP-enabled speakers, some designed from the ground up that way. Though still few in number, they are increasing. But, I am not sure if there is consensus about full range vs. just bass EQ.
Of, course, the EQ guys take the opposite view, and they promote the ability of their tool creations to benefit all speakers everywhere, some even forcing full range EQ all the time or no EQ at all. But, the better ones allow for customization of the target curve and/or EQ nullification in selected frequency ranges, at the risk of making the tool more complex. Some tools also default to leaving higher frequencies unEQed, but often well above Schroeder. And, of course, some cheapie tools are just half-baked. So, ideally, the choice is yours, as it should be.
Many audiophiles try full range, and they like it, though that opinion might be based on expectation bias. But, it is their system, so who really cares? It is not snake oil, and it makes a sonic difference, for better or for worse, but that is up to the beholder.
I like it full range, myself. In my system, I don't like the measurements or the sound without it. And, I am not ready to buy new speakers to try to fix the issue, even if that were easy and inexpensive to do. How much incremental improvement would I hear by replacing the speakers, anyway? That is a tough and risky road to follow.