I think
@amirm had posed somewhere that the target curve used by Anthem is a little too flat which causes a perceived lack of punch /bass response
No, it isn’t flat at all and I don’t think anyone said that about the target curve. On the contrary, in the auto correct mode, it rolls off drastically at the low end for the L and R depending on what it measures at low frequencies.
The problem is that PW Link, as a strictly 2.0 unit, has no bass management and no measurement for sub, unlike the 2.1 PW Amp or any other Anthem unit and ARC has a slight problem with this. This is the only unit without bass management, it has to deal with. So, what happens is that in auto mode, ARC measures the response and sets the crossover frequency too high for the L and R and rolls off the target curve in a typical crossover slope with the assumption that the subwoofer measurement will take care of the correction below that but for the PW Link, there is no separate subwoofer channel to measure or send filters for! So, you may not only find ARC rolling off the target curve early, you also land up with NO correction below that higher crossover it selects! I don’t think they have fixed this bug yet.
You can see this in the ARC Genesis graphs, so easier to talk with that in context.
What you have to do for this depends on whether you have a 2.1 with a downstream crossover or a full range 2.0. If the latter, then in the Adjust parameter section of ARC Genesis, lower the crossover frequency as low as you can make it and bump up the room gain and then generate the filters. If you have a 2.1, read my post earlier in this thread in fooling ARC for 2.0 by bumping up the level of the subwoofer relative to the mains by up to 10db in your downstream device that does the crossover before you measure, assuming you have gain adjustment for mains and sub or you have a powered sub. This will set the ARC crossover lower more like a full range speaker with a built in room gain, the correction will be made up to that point for the L and R and you will need much less room gain adjustment if at all. It does not need to generate filters to boost for room gain (with some unintended consequences of lowering overall to avoid digital clipping, reducing the overall volume), allows better flattening by knocking out highs at the low end and the downstream amp or sub amp will be doing the work as they should.
Regarding being too bright, not having enough lows will make it sound thin rather than what people typically mean by bright. The latter is from the mid-high response being too flat (or even too harsh) without sufficient slope. You may actually be referring to thin as bright. If it is actually too bright, room gain will not necessarily help but increasing the slope at the higher end will. Again better to look at this in the context of the graphs.