I think the price is not problem becose even with quadrupled price the Khadas is giant killer. I think the problem is that March Audio should have revealed right from the beginning that its Khadas in nice case. I think if people knew from beginning and it wasnt revealed in this way, if there was no "cant open it becose muh chinese thieves" only to show latter that if was in fact chinese DAC whose pictures were already posted online, then I think this situation would not happen.
Nice case and better customer support is very valuable, but at quadruple the price, you can just buy another one if the first one breaks and still have half the money left but no case. That minimalist black aluminum case is very sexy though, just the way I like it, I think thats much better quality case than ODAC, I appreciate quality cases, I dont think this is bad deal.
Moral of the story - dont hide crucial facts about your product, always make it clear from the start what it is.