I think a 10% price increase after ten or more years with stable pricing is actually very good, especially with things as they are right now. One of 'The Terrible Twosome' UK manufacturers who dominated the UK audio market back then decided back in the 80's that they didn't want 'wealthy Germans' coming here and buying their goods here at a lower price, so our home market suffered around a 25% or so increase spread over two or three years. The other maker had a religious price increase in line with inflation (needed or not) every April 1st (I got the joke, eventually) and this continued year in year out although I think they now have random increases when they feel the need. The first maker hinted at, had an 8% increase around a year ago and a substantially higher one this December. Knowing that some of the cases and turntable parts are made by them at the factory, the materials costs must have jumped hugely in prices, mustn't they? Thing is, the brand loyalty is so high I suspect the customers will absorb it to a large degree. Mind you, the large German or SUV style of cars the typical client seems to drive and energy prices in general, may squeeze them harder as incoming road taxe increases for higher emission gas-guzzlers, fuel prices and energy bills are rocketing here...